Paktech

Sector Sustainable Packaging Objective UK relaunch Duration 6 months

The Challenge

Was it the right time to relaunch in the UK Market ?

Having previously had a presence in the UK the US company Paktech were considering if 2025 was the right time for them to return to the UK market.

Ahead of a full-scale, and potentially costly launch, I proposed a 6-month programme to establish the viability and potential cost of a return to the UK market.

This was done through extensive research and market insight and the targeting of a host of channels and customers.

The Solution

Through the significant and expert research carried out it was established that it was not the appropriate time to relaunch in the UK for a variety of factors explained in the final report.

However, through the research into the market we established that there were other opportunities in other European countries that were more suited for Paktech to explore