Launch a brand new, and premium brand, into a highly competitive and congested marketplace.
Working with the founder of the business I joined the project to take this start-up brand into the global drinks market.
My area of focus was supporting their business ambitions through the creation of the overall commercial strategy, and then the delivery of that strategy against key financial milestones and targets.
We created a tailored go-to-market plan in key sectors of the market that were crucial to overall success. We created a clear messaging and targeting strategy with best-in-class comms and a front foot launch campaign.
We brought in expertise and experience in the areas we needed and had a specific approach for each individual customer.
Ultimately, we created an ambitious plan and then put in place everything that was needed to deliver this plan.
How we did it
A clear focus on what set us apart in the market. Where do we need to win, what territory could we own.
We have a strategy, now how do we deliver it. What do we do to own the territory that we’ve defined as crucial to our success.
Agree the milestones and the targets and get everything in place that allows the plan to be delivered.
A strategy and a plan might need tweaking based on feedback or changes in the market. We pivoted very quickly in a number of areas to take advantage of opportunities that we created.
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